BASIC THEORIES OF INTERCULTURAL COMMUNICATION

Abstract

This article reveals the main theories of intercultural communication that explain the dynamics of interaction between representatives of different cultures. It analyses key concepts describing cultural values, behaviour patterns and ways of interpreting messages in different social and cultural contexts. Particular attention is paid to the influence of cultural differences on communication processes, the emergence of communication barriers, and strategies for overcoming them. The work emphasizes the importance of developing intercultural competence and draws on contemporary theoretical approaches that form the basis for further research in the field of global interaction.