AFFIX PRODUCTIVITY IN CONTEMPORARY ENGLISH MEDIA DISCOURSE
Keywords:
affix productivity, media discourse, prefixes, suffixes, neologisms, digital communication.Abstract
This article examines the productivity of affixes in contemporary English media discourse, focusing on news headlines, social networks, advertising texts, and online journalism. Productive prefixes and suffixes actively contribute to the creation of new lexical items, enrich vocabulary, and reflect socio-cultural changes. The study analyzes the most frequently used affixes, their semantic roles, and communicative functions, illustrating how affixation enhances expressiveness and accelerates the spread of neologisms in digital communication.Downloads
Published
2026-06-21