LEXICAL BORROWING IN ENGLISH: MODERN TRENDS AND CULTURAL INFLUENCE

Abstract

This paper explores the phenomenon of lexical borrowing in modern English with a focus on contemporary trends and the cultural forces that motivate the incorporation of foreign words. English has historically absorbed vocabulary from numerous languages, but globalization, technology, migration, and media have accelerated borrowing in unprecedented ways. Recent studies highlight how modern English adopts culturally loaded words from Chinese, Japanese, Albanian, Serbian, and other speech communities as a result of international communication and sociolinguistic exchange. Drawing on previous research, this paper analyzes new borrowing patterns, their semantic transformations, and the cultural prestige behind them. The findings demonstrate that lexical borrowing today is both a linguistic and cultural process, shaped by identity, globalization, and transnational interaction.