IMPACT OF GLOBALIZATION ON YOUTH SLANG IN URBAN SETTINGS

Abstract

This article examines the multifaceted influence of globalization on the development, transformation, and social functions of youth slang in contemporary urban environments. Globalization accelerates cultural diffusion through technology, migration, international media, and global consumer culture. These forces shape linguistic behavior among young people, who increasingly adopt hybrid, multilingual, and digitalized slang expressions. The article analyzes the mechanisms of borrowing, adaptation, and hybridization, and highlights the sociolinguistic significance of slang as a marker of identity, resistance, and belonging. The findings reveal that youth slang not only reflects linguistic innovation but also mirrors broader cultural shifts in the modern globalized world.